Biosense webster

Biosense Webster approached MCI the Netherlands to organize an online event to wrap up 2023. The client envisioned a night show-inspired concept called 'The Never Too Late Show' (NTLS) to celebrate their team's work and achievements. Marcela's task was to designate a new hero image and adapt the existing logo to reflect this year's theme: Leading the Future.

To fully grasp the client's vision, Marcela facilitated a co-creation meeting. She prepared a Milanote board to dissect the client brief and encapsulate their desires. During the meeting, Marcela and the client collaborated to find images that resonated with the show's theme.

With the meetings insights, Marcela embarked on the creative process. She successfully delivered a fitting hero image, an adapted logo design, and an email header, perfectly capturing the spirit of the event.