Felyx serves as Marcela's creative playground, where her journey as a budding graphic designer has flourished. Embracing a hip and urban vibe, the brand prioritizes sustainability alongside its cool factor. Collaborating with diverse teams, Marcela has conceptualized an array of branding ideas, spanning from eye-catching ads and banners to quirky stickers and striking posters. Beyond these endeavors, Marcela has lent her talents to campaign initiatives and the curation of captivating social media content.
Programs used
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro and Figma
Assets made
Student ads, Halloween content, advertisements, email headers, iOS App Store screenshots, flyers, social media content
FELYX
Halloween content
aesthetic ghost trend
For Halloween, Marcela pitched the idea of incorporating the trendy aesthetic ghost theme that's been popular on TikTok for a couple of years. Another intern took the pictures, and Marcela did the editing and retouching in Photoshop RAW and Adobe Photoshop. The end result was a fun video done in the Felyx style.
