World glaucoma congress 2025

The 10th World Glaucoma Congress (WGC) in Rome featured branding that reflected the city's iconic cobblestone patterns, imagery, and a unique mascot. For the upcoming 2025 WGC in Honolulu, Hawaii, Marcela was tasked with infusing the branding with vibrant Hawaiian vibes. She diligently recreated the event's look, developing a new pattern, mascot, and selecting the hero image for the congress. Marcela designed three distinct mascots and two different patterns for the team to choose from. With the new branding in place, several assets have already been released, showcasing the fresh and captivating Hawaiian theme.