Shell
During her tenure at MCI The Netherlands, Marcela has contributed to a range of projects and events for Shell, including the Projects & Technology Leadership Forum (Shell PTLF), Shell Aviation, and Shell Chemicals. Each project required a unique yet cohesive branding approach within the Shell identity. Marcela's work spanned various branding assets, including posters, banners, step and repeats, and photo strips, ensuring each event had a distinct and polished visual presence.
Programs used
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
assets made
Table number prism, hanging banners, bar design, holding-slides, booth backdrop, table flags, coasters.
ptlf
ptlf
Shell PTLF
The Projects & Technology Leadership Forum (PTLF) was the first Shell project Marcela assisted with. Held at the Tobacco Theatre in Amsterdam, the venue's cozy spaces and ambient lighting provided the perfect backdrop for the event's branding. Marcela designed a variety of assets, including menus, branded elements for the beverages bar, a step and repeat photo banner, cue cards, and more, all of which stood out brilliantly in the inviting setting.
aviation
aviation
Shell aviation
The Shell Aviation project was smaller in scale compared to PTLF. Marcela's role involved designing visuals for the branded booth, as well as creating table flags, cookie boxes, and coasters, ensuring a cohesive and polished presentation.
