WORLD OPHTHALMOLOGY CONGRESS
The WOC 2024 is an influential Ophthalmology congress, which was originally founded in the year 1857. For their upcoming 39th edition, taking place in the vibrant city of Vancouver, the organizing team required a range of various assets, including a photo wall and multiple flyers to effectively promote the event. Marcela took the initiative to start the entire process from scratch, meticulously crafting a cohesive visual identity that was inspired by the 2024 logo as well as previous iterations of the logo. Through her creative efforts, she developed the colorful and engaging branding that is now utilized for every asset associated with the congress.
Programs used
Adobe InDesign, Adobe Illustrator and Adobe Photoshop
Zigzag FLyer
This informative flyer provides general details about the upcoming congress, ensuring that all of the various times and schedules are clearly communicated to the audience. Additionally, it emphasizes the importance of downloading and utilizing the congress app for a more streamlined and interactive experience during the event.
Flyer
Flyer
Photo wall
Save the date FLyer
This flyer serves as an important Save The Date notification to inform the entire Ophthalmology community about all the compelling reasons to join the upcoming congress. The diagrams included in the flyer represent the significant number of people who participated in the previous editions, as well as illustrating the various professions that may find the congress particularly interesting and beneficial.